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Our secret your skin
Step into a world where confidence meets science, where luxury skincare isn't just about products—it's about claiming your essence. Discover the insider formulations that Hollywood's most radiant stars have kept secret, now available to you.
Discover The Collection
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Our Story
Founded by actress Meagan McKenna, It All Belongs To You blends Hollywood glamour with advanced science. Meagan's vision: true beauty isn't about chasing lines and antiaging rhetoric , rather celebrating the radiant confidence that's already yours.
Each product is carefully crafted with advanced, clinically proven ingredients. Our team of leading dermatological scientists ensures every formula delivers effective, visible results for skin at every stage of life.
At It All Belongs To You, our mission is simple: to help you feel confident and radiant in your own skin, always.
Why you will be back!
  • Pro-radiance philosophy
  • Science-backed formulations carefully selected by the most elite skincare experts
  • formulations that celebrities have gate kept for years that are now made accessible without the luxury pricing
  • Sustainable, ethical sourcing and production

"True beauty isn't about perfection—it's about the confidence to own every moment, every expression, every version of yourself." - Meagan, Founder
Your Skin Ritual
Discover the pinnacle of skincare with our three revolutionary products. Each formulation is the culmination of years of dedicated research, rigorous clinical testing, and an unwavering pursuit of perfection, designed to transform your skin.
Tropocollagen F3
From Within & Without
The revolutionary inside-out approach to skin health. Our topical treatment works synergistically with bioavailable supplements, creating a comprehensive collagen support system that addresses skin health from multiple pathways for unparalleled results.
  • Dual-action topical + supplement system
  • Marine collagen peptides
  • Visible plumping effects in 2 weeks
CoPeptide 689
The Ritual
A groundbreaking two-part activated system combining potent copper peptides with advanced delivery technology. This dual-phase treatment penetrates deeper than traditional serums, stimulating natural collagen production while providing immediate luminosity and repair.
  • 98% saw improved skin texture in 4 weeks
  • Clinically proven collagen boost
  • Morning and evening activation ritual
QF Neurocosmetic Eye Serum
Better Than Botox
Experience advanced neuropeptide technology that targets muscle contractions at the cellular level, effectively reducing expression lines while preserving natural facial movement. The result is visibly smoother skin without sacrificing authenticity or requiring injections.
  • Neuropeptide complex technology
  • 75% reduction in fine lines
  • No injections, no downtime
TropaCollagen: The Revolution in Ageless Skin
Rejuvenation Redefined: From Within & Without
TropaCollagen offers ultimate skin transformation with its revolutionary inside-out approach. This dual-action system combines a potent topical treatment with powerful, absorbed supplements to reveal your skin's natural radiance.
  • Dual-Action System: Nourishes and repairs from within, rebuilding collagen.
  • Pure Marine Collagen: Potent power for exceptional absorption and skin renewal. Nano technology delivery system.
  • Visible plumping effects in just 7-10 days: Celebrating radiant skin at every stage.
CoPeptide
Unveiling the Power of Bio-Optimized Collagen
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Unveiling the Power of Bio-Optimized Collagen
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The Science
At IABTY, luxury meets laboratory precision. The data speaks for itself.
98%
Clinical Results
Of users saw visible improvement in skin texture within 4 weeks of using our complete system
15
Years Research
Combined research and development time across all three hero products
3
Global Labs
International research facilities contributing to our formulation development
25+
Clinical Studies
Peer-reviewed research papers supporting our key ingredient technologies
"The level of scientific rigor behind IABTY's formulations rivals what we see in clinical dermatology. These aren't just beautiful products—they're genuine innovations."
— Dr. Sarah Chen, Dermatological Research Institute
Meagan's Philosophy
Wellness. Authenticity. Radiance.
My journey with skincare began not with vanity, rather a deep inquiry of what it means to feel powerful in your own skin. After years in the entertainment industry, I witnessed the pressure to chase an impossible standard of youth. But I discovered something more profound: true radiance comes from embracing who you are, at every stage of life.
IABTY represents my commitment to changing the conversation. We're not anti-aging—we're pro-radiance. We're not about hiding who you are—we're about revealing your best self. Every product in our collection is designed to enhance your natural beauty, support your skin's health, and give you the confidence to own every moment.

"Your skin tells your story. Let's make sure it's a story of strength, wisdom, and undeniable radiance."
Real Results, Real People
The true measure of any skincare line isn't in the laboratory—it's in the mirror. Here's what our community is saying about their IABTY transformation.
"The QF Eye Serum is pure magic. People keep asking if I've had work done. I just smile and tell them about IABTY."
— Jennifer L., 38
"Finally, a brand that celebrates my 50s instead of trying to hide them. My skin has never looked more radiant."
— Maria R., 51
More Real Results with Tropocollagen
Discover how Tropocollagen F3 helped Sarah reclaim her youthful radiance without invasive procedures. Skeptical of fillers, she sought a natural solution to restore her skin's plumpness and texture.
"I missed my plump cheeks, but fillers felt too drastic and unnatural. After just three months of Tropocollagen, my skin's texture is dramatically different – smoother, firmer, and with a natural fullness I haven't seen in years. It truly is transformative."
— Sarah T., 48
Sarah's transformation is a testament to Tropocollagen F3's dual-action approach, nourishing skin from within and without for visibly revitalized results.
The IABTY Difference
In a market saturated with promises and empty claims, IABTY stands apart through our unwavering commitment to science, luxury, and authentic results.
Clinical Excellence
Every ingredient is selected based on peer-reviewed research and clinical efficacy. We partner with leading dermatological laboratories to ensure our formulations meet the highest scientific standards.
Accessible Luxury
Professional-grade ingredients and celebrity-worthy formulations at a fraction of the cost of department store alternatives. Luxury shouldn't be exclusive to the few.
Ethical Beauty
Sustainable sourcing, cruelty-free testing, and environmentally conscious packaging. Beauty that you can feel good about using and supporting.
Transparency Promise
Full ingredient disclosure, honest marketing, and realistic expectations. No marketing hype—real results backed by real science.
Your Transformation Starts Here
Ready to discover what radiant confidence feels like? Choose your perfect IABTY regimen and join thousands of women and men who have already unlocked their most luminous skin.
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The Complete System
Full-size versions last one month of Copeptide 689, Tropocollagen F3, and Better than Botox Eye Serum.
$450 900

✨ Free shipping on all orders over $150. Your radiance is our promise!
The Ritual That Changes Everything
The science is remarkable: copper peptides act as cellular messengers, signaling your skin to produce more collagen, elastin, and healthy new tissue. Our proprietary delivery system ensures these powerful ingredients penetrate to optimal depths.
It All Belongs To You
Your radiance. Your confidence. Your power. Your time is now.
Don't let another day pass wondering what could be. Join the IABTY community and discover the transformative power of science-backed luxury skincare. Because the secret to radiant skin isn't a secret anymore—it all belongs to you.
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Questions? Email us at hello@iabty.com or call 1-800-RADIANT
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