Our Secret to Your Skin

Our Secret to Your Skin
Step into a world where confidence meets science, where luxury skincare isn't just about products—it's about claiming your essence. Discover the insider formulations that Hollywood's most radiant stars have kept secret, now available to you.
Discover The Collection
Your Skin Ritual
Discover the pinnacle of skincare with our three revolutionary products. Each formulation is the culmination of years of dedicated research, rigorous clinical testing, and an unwavering pursuit of perfection, designed to transform your skin.
Tropocollagen F3
From Within & Without
The revolutionary inside-out approach to skin health. Our topical treatment works synergistically with bioavailable supplements, creating a comprehensive collagen support system that addresses skin health from multiple pathways for unparalleled results.
Dual-action topical + supplement system
Marine collagen peptides
Visible plumping effects in 2 weeks
CoPeptide 689
The Ritual
A groundbreaking two-part activated system combining potent copper peptides with advanced delivery technology. This dual-phase treatment penetrates deeper than traditional serums, stimulating natural collagen production while providing immediate luminosity and repair.
98% saw improved skin texture in 4 weeks
Clinically proven collagen boost
Morning and evening activation ritual
Eye Serum
Better Than Botox
Experience advanced neuropeptide technology that targets muscle contractions at the cellular level, effectively reducing expression lines while preserving natural facial movement. The result is visibly smoother skin without sacrificing authenticity or requiring injections.
Neuropeptide complex technology
75% reduction in fine lines
No injections, no downtime
Our Story
Founded by actress, producer, and mother Meagan McKenna, It All Belongs To You blends Hollywood glamour with advanced science. Meagan's vision: true beauty isn't about chasing lines and anti-aging rhetoric, rather celebrating the radiant confidence that's already yours.
Each product is carefully crafted with advanced, clinically proven ingredients. Our team of leading dermatological scientists ensures every formula delivers effective, visible results for skin at every stage of life.
At It All Belongs To You, our mission is simple: to help you feel confident and radiant in your own skin, always.
Why you will be back!
Pro-radiance philosophy
Science-backed formulations carefully selected by the most elite skincare experts
Formulations that celebrities have gate kept for years that are now made accessible without the luxury pricing
Sustainable, ethical sourcing and production
"True beauty isn't about perfection—it's about the confidence to own every moment, every expression, every version of yourself." - Meagan, Founder
TropaCollagen F3: The Revolution in Ageless Skin
Unlock the secret to lasting radiance with TropaCollagen F3. This revolutionary system offers an unprecedented inside-out approach to skin health, fusing advanced topical treatment with potent bioavailable supplements. Designed to stimulate natural collagen production and repair, it addresses the very foundations of youthful skin for unparalleled rejuvenation.
Dual-Action System
Our unique formulation combines a powerful topical serum with marine collagen supplements, working synergistically to nourish and revitalize your skin from within and without.
Marine Collagen Peptides
Harnessing the power of sustainably sourced marine collagen, TropaCollagen F3 delivers essential building blocks for firm, resilient skin, reducing the appearance of fine lines.
Rapid Visible Results
Experience transformative visible plumping and a luminous glow in as little as two weeks, revealing a remarkably smoother and more youthful complexion.
Tropocollagen F3: The Revolution in Ageless Skin
Rejuvenation Redefined: From Within & Without
Tropocollagen F3 offers the ultimate skin transformation with its revolutionary inside-out approach. This dual-action system combines a potent topical treatment with powerful, absorbed supplements to reveal your skin's natural radiance.
Dual-Action System: Nourishes and repairs from within, rebuilding you own collagen that you had in your thirties.
Pure Marine Collagen: Potent power for exceptional absorption and skin renewal. Nano technology delivery system.
Visible plumping effects in just 7-10 days: Celebrating radiant skin at every stage and every age.
689 CoPeptide
Unveiling the Power of Bioavailable Peptide 689
Copeptide 689 is heralded as the world's first two-part skin repair system designed to address a variety of skin concerns including anti-aging lines, crow's feet, keloid scars, acne, and sun damage. This innovative product relies on a mix of five dermatologist-approved ingredients—super oxide dismutase, Copper Peptide 689, Hexapeptide 389, Sodium Hyaluronate, and avena sativa beta-glucan. These components are activated and ready for use once mixed by the user, ensuring potency and efficacy.
Elevate Your Gaze: The Advanced Eye Serum
Unveil the secret to a timeless gaze with our Advanced Eye Revitalization Serum. Registered with the FDA and Health Canada, this proprietary formula utilizes our exclusive Nano Transport system to deliver potent active biologics beneath the skin's surface, fostering profound renewal.
Experience lasting wrinkle reduction without injectables. Our serum pioneers a non-invasive approach, offering a natural yet powerful transformation comparable to professional treatments, with results enduring for months. It leverages proprietary neurotransmitter-modulating Hexapeptides, gently working to reduce wrinkles for up to 6 months after a dedicated 30-day ritual.
Embrace the future of skincare with a transformative, medically relevant delivery system, echoing the effects of advanced treatments without needles. The radiant results speak volumes about its unparalleled efficacy.
The Science
At IABTY, luxury meets laboratory precision. The data speaks for itself.
98%
Clinical Results
Of users saw visible improvement in skin texture within 4 weeks of using our complete system
15
Years Research
Combined research and development time across all three hero products
3
Global Labs
International research facilities contributing to our formulation development
25+
Clinical Studies
Peer-reviewed research papers supporting our key ingredient technologies
"The level of scientific rigor behind IABTY's formulations rivals what we see in clinical dermatology. These aren't just beautiful products—they're genuine innovations." 
— Dr. Sarah Chen, Dermatological Research Institute
Meagan's Philosophy
Wellness. Authenticity. Radiance.
My journey with skincare began not with vanity, rather a deep inquiry of what it means to feel powerful in your own skin. After years in the entertainment industry, I witnessed the pressure to chase an impossible standard of youth. But I discovered something more profound: true radiance comes from embracing who you are, at every stage of life.
IABTY represents my commitment to changing the conversation. We're not anti-aging—we're pro-radiance. We're not about hiding who you are—we're about revealing your best self. Every product in our collection is designed to enhance your natural beauty, support your skin's health, and give you the confidence to own every moment.
"Your skin tells your story. Let's make sure it's a story of wisdom, and undeniable radiance."
Real Results, Real People
The true measure of any skincare line isn't in the laboratory—it's in the mirror. Here's what our community is saying about their IABTY transformation.
"The  Eye Serum is pure magic. People keep asking if I've had work done. I just smile and tell them about IABTY."
— Jennifer L., 38
"Finally, a brand that celebrates my 50s instead of trying to hide them. My skin has never looked more radiant."
— Maria R., 51
The IABTY Difference
In a market saturated with promises and empty claims, IABTY stands apart through our unwavering commitment to science, luxury, and authentic results.
Clinical Excellence
Every ingredient is selected based on peer-reviewed research and clinical efficacy. We partner with leading dermatological laboratories to ensure our formulations meet the highest scientific standards.
Accessible Luxury
Professional-grade ingredients and celebrity-worthy formulations at a fraction of the cost of department store alternatives. Luxury shouldn't be exclusive to the few.
Ethical Beauty
Sustainable sourcing, cruelty-free testing, and environmentally conscious packaging. Beauty that you can feel good about using and supporting.
Transparency Promise
Full ingredient disclosure, honest marketing, and realistic expectations. No marketing hype—real results backed by real science.
Your Transformation Starts Here
Ready to discover what radiant confidence feels like? Choose your perfect IABTY regimen and join thousands of women and men who have already unlocked their most luminous skin.
1
The Complete System
Full-size versions last one month of Copeptide 689, Tropocollagen F3, and Better than Botox Eye Serum.
$450 900
✨ Free shipping on all orders over $150. Your radiance is our promise!
It All Belongs To You
Elevating Your Journey, One Ritual at a Time